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Define what you mean by "fanciful" words.

Some corporate names and trademarks which contain words or combinations of words can be, and are, trademarked, even though some are strictly made-up 'nonsense' words that are used to 'brand' various products, etc.

However, the word or words you use, must be assopciated with something. You can't just make up a word or a phrase, and then copyright or trademark that word or words. The words must be associated with something that has a 'value.'

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