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I really have no clue can you tell me what it means!

Where you try and motivate and/or persuade people not by logic but by evoking an emotional response in them.

For example: Barak Obama is a black man. You don't want to vote for a black man now do you?

The question has no logic to it as being black has little to no impact on being president - but many american have an emotion response to black people which might impact on their voting.

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12y ago

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