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Behavioral Segmentation is market segmentation based on certain consumer behavior characteristics, such as benefits sought by the consumer, the extent to which the product is consumed, brand loyalty, price sensitivity, and the ways in which the product is used.

For example: If a customer has been using the same brand of toothpaste for 12 years and has had no cavities in that time period, a small price increase will most likely mot be an issue to that customer.

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