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Global environmental scans monitor an organization's internal and external environments in an attempt to detect early signs of threats to or opportunities for the organization that might influence its goals and plans. This form of data collection helps companies predict trends. PESTEL (political, economic, social, technological, environmental, and legal) analysis is at the heart of global environmental scanning. Some of the factors that PESTEL analysis covers include trade regulations, population growth, e-commerce, energy consumption, and advertising regulations.

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