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Q1. why marketing establishment channel of distribution to brieng product into the market? Explain within the context of unique services offered by the members of channel of distribution? Q2. Market Pentration Q3. Define Product? What are the different stages of product life cycle? discuss with an example of any product that has successfully passed through all stages of product life cycle and presently ffall in the category of detclining stage? Q4. What are the different techniques of retailing and direct selling, wxplain with the help of examples from Pakistani setting. Q5. what are the objectives of advertising? Q6. being a marketing manager of an automobile firm, what kind of information would you like to have in your database and why? your answer must be based on logical arguments. Q7. (a) Market targeting (b) Corporate image (c) Drop-shippers.

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