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Geographical indications are similar to trademarks, but can be used by anyone who meets the standard of the indicator rather than just one company. An appellation of origin is the most common example of a geographical indication.

More accurately, according to WIPO:A geographical indication is a sign used on goods that have a specific geographical origin and possess qualities, reputation or characteristics that are essentially attributable to that place of origin. Most commonly, a geographical indication includes the name of the place of origin of the goods. Agricultural products typically have qualities that derive from their place of production and are influenced by specific local factors, such as climate and soil. Whether a sign is recognized as a geographical indication is a matter of national law. Geographical indications may be used for a wide variety of products, whether natural, agricultural or manufactured.

This is why a whole lot of wines that undergo secondary fermentation suddenly went from being called "champagne" to being "methode champenoise" and later "methode traditionnelle;" they used the methods of the region, but aren't from that region.

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