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It refers to the type of personal relationship with a bank that existed in an earlier, less cold and impersonal time.

When we wish we could all go back to the way things were- The simple life.

We walked to the corner to deposit our money, greeted by name and treated like a family member. We thought it was safe because Banks didn't take any risks. We trusted Bob the Banker because he didn't try and sell us something every time we walked in.

*The term "Hovis banking" is based on Hovis flour and bread, a UK brand name since 1886, whose marketing reflects the nostalgic appeal of bygone times.

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11y ago

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