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A trial purchase refers to a limited-time offer that allows consumers to try a product or service before committing to a full purchase. This approach is often used by companies to encourage potential customers to experience the value of their offering, reducing the perceived risk associated with buying it outright. Trial purchases can take various forms, such as free samples, discounted introductory rates, or trial subscriptions. This strategy aims to increase customer satisfaction and boost long-term loyalty by allowing users to evaluate the product's effectiveness firsthand.

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3mo ago

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