An authoritative appeal, often referred to as ethos in rhetoric, involves persuading an audience by establishing the credibility and trustworthiness of the speaker or source. This type of appeal relies on the audience’s perception of the speaker's expertise, experience, or character to support the argument being presented. By demonstrating authority, the speaker aims to enhance the persuasiveness of their message and gain the audience's confidence.
An ad verecundiam is an appeal to authority, argument from authority or authoritative argument.
authoritative
They are more likely to accept ads that includes an authoritative appeal. Eg: Celebrities and experts
The root word of authoritative is "authority."
"Only a court can give an authoritative interpretation of the law." "The government is awaiting an authoritative report on the disaster."
Non-authoritative means information is provided without official endorsement or validation, and may not be completely accurate or reliable. Authoritative means information comes from a trusted, official source and can be relied upon as accurate and trustworthy.
authoritative statements
The statement uses an emotional appeal. It evokes feelings of concern and responsibility, suggesting that without help, the individuals in need will have nowhere to turn, prompting the audience to feel empathy and a sense of urgency to assist.
The university professor's book on ancient civilizations is considered authoritative in the field.
The noun form of the adjective 'authoritative' is authoritativeness.A related noun form is authority.
The noun form of the adjective 'authoritative' is authoritativeness.A related noun form is authority.
To strengthen your argument in a rational appeal, you could cite an expert opinion that emphasizes the importance of evidence-based reasoning. For instance, a respected scholar in the field might assert that decisions should be guided by empirical data and logical analysis rather than emotional factors. This authoritative voice adds credibility to your argument, as it aligns with rational principles and encourages the audience to consider the merit of your claims based on facts. Incorporating such a viewpoint reinforces the validity of your position while appealing to the audience's sense of logic.