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Minority influence refers to the process by which a smaller group (the minority) persuades the larger group (the majority) to adopt its beliefs, attitudes, or behaviors. This influence often occurs through consistent, confident, and unwavering communication, leading the majority to reconsider their views. Unlike majority influence, which relies on social pressure and conformity, minority influence tends to foster deeper cognitive processing and can result in lasting change in attitudes. It highlights the power of dissenting voices in shaping social norms and opinions.

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