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What is rational appeal?
Rational appeal based on attributes and quality of the product or service
What is meaning of the appeal?
Reward appeal is advertising that uses prizes and bonuses for product buyers.
What is the product of testimony appeal?
testimony appeal well known people and celebrities are chosen as product endorsers.
What is the meaning of reward appeal?
Reward appeal is advertising that uses prizes and bonuses for product buyers.
What is rewards appeal?
An example of reward appeal is advertising that uses prizes and bonuses for product buyers.
What is an example of an intellectual appeal?
Intellectual appeal- includes statistics on the product Example: 5 Hour Energy
What is customer appeal?
When a producer of a product gears the product and its marketing towards a particular group, such as a brand of make-up that is made to appeal to pre-teen girls, etc.
Direct appeal and indirect appeal?
when the use of a particular product's need is emphasized and that product is advertised in the advertisement by praising that product or trademark or the brand than it is called as direct appeal.
What factors contribute to a product's popular appeal?
Several factors contribute to a product's popular appeal, including its quality, price, branding, marketing, design, functionality, and how well it meets the needs and desires of consumers.
What is appeal techniques to lure consumers?
rule of 3 eg: grace space pace command eg: you can do it! rhyme alliteration use product name
What kind of appeal is shown in a television commercial for a new beauty and grooming product with images that suggest if you use the product you'll find happiness and live a rewarding fulfilling life?
Glittering generalities and emotional appeal.
What factors must be considered when changing or enhancing a design?
Who will be using the product and who is the target consumer. Will the product appeal to the consumer and how to change the design of the product that make people want to buy the product.
