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Marketing Oriented: Company focus primarily on customers needs and wants based on reliable data. Sales Driven Companies: The main objective is sales and customer's needs are competely ignored

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What is the difference between w production-oriented organization and a sales-oriented organization?

I think there is a problem with the way the question was posed.. All organisations are sales oriented... It should have read "customer and relationship" oriented... A production oriented company according to <http://www.moneyglossary.com/?w=Production+Oriented+Company> looks at what it can manufacture rather than what the market needs. According to <http://www.allbusiness.com/glossaries/production-oriented-organization/4956609-1.HTML> a production oriented company is only concerned with producing goods such as cars... Without worrying too much about other aspects such as the customer and long term relationship building....


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