What is the meaning of brand portfolio?

Answer 1

Some companies have multiple products and services, each of which may have its own brand (trademark, service mark), or form part of a "family of brands." They may be common law marks, or registered under statutes in various countries and states. The total collection of these rights is called the "brand portfolio."

Answer 2

A collection of various company shares, fixed interest securities or money-market instruments. People may talk grandly of 'running a portfolio' when they own a couple of shares but the characteristic of a serious investment portfolio is diversity. It should show a spread of investments to minimize risk - brokers and investment advisers warn against 'putting all your eggs in one basket'.

Answer 3

A brand portfolio is the collection of the rights and trademarks of different goods and services under one company or business. This is done to avoid confusion and legal disputes on the ownership of the different brands.

Answer 4

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