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The manufacturer issues a notice to the stores that carry it's product alerting them to remove the product from the store shelves. The manufacturer will then notify the media (T.V. and Radio and newspapers) and run announcements to the general public that if they have bought any of the product, they can return it where they bought it for a refund.

In the case of a car recall, the company will usually have the addresses of the people who bought their cars, and they will send a letter to each person notifying them of the recall.

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