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For non-professional non-College Sports apparel (e.g. regular fashion apparel), the annual royalty rate is typically between about 1.75% and 6% of net sales. For professional or college sports apparel the royalty rate is between about 8% and 15% of net sales. The Licensee also typically has to agree to certain level of investment in advertising and distribution (e.g. 3% of net sales for advertising and agreeing to open a certain number of flagship stores in the geographic area that is the subject of the license).

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