The Solomon Asch study found that individuals are likely to conform to a group's opinion even when they know it is incorrect, due to social pressure to fit in. This revealed the power of social influence and the importance of individual independence in resisting conformity.
Because of group pressure, most people are willing to say things they know are not true.
Mr. Ross conducts the experiment in "The Wave" to teach his students about the power of group mentality and the dangers of blindly following authority figures. He wants to show them how easily people can be influenced to adopt extreme beliefs and behaviors when part of a group that promotes conformity and suppresses individuality.
To celebrate non-conformity.
Lust, greed, pride, social conformity.
A group of people that do an experiment together
The strongest type of conformity is normative conformity, where individuals conform to fit in with a group to avoid rejection or gain approval. This form of conformity is driven by the desire to be accepted and liked by others, often leading people to change their behavior or beliefs to align with social norms.
Asch's conformity study has many strengths. Firstly, it was a highly controlled experimental set-up. There was a control group and a group with other people, meaning that any major difference in results is only going to be due to that one change. Secondly, unlike Sherif's study, there was an objectively true answer to the questions given. This answer was also easy to find, with only 0.7% errors being made in the control case. That means that any mistakes in the group setting will be a measure of raw conformity. Finally, the participants were asked after the experiment why they conformed. This gave the experimenters some ideas as to why people conformed, not just the fact that they did.
What do you think about Dr. Goldberger’s decision to experiment on people?
Milgram's experiment was a psychological study conducted in the 1960s that tested obedience to authority figures. Participants were instructed to administer electric shocks to another person, who they believed was receiving real shocks, when they answered questions incorrectly. The study revealed the extent to which people are willing to obey authority figures, even if it involves harming others.
Conformity
The use of the blind taste tests can keep people buying what people sale. They are conducted with the use of the people who do seek to select & try it without name of the selection on it.