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Answer: Some chief executive officers, strategists, and organizations have been successful, to

date, without using strategic-management concepts and techniques. However, success today is no

guarantee for success tomorrow. The business world is becoming global in scope; technology is

changing the nature of competition in all industries. Strategic management enables organizations

to recognize and adapt to change more readily; successfully adapting to change is the key to survival and prosperity. There is no good alternative approach to strategic management

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