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Businesses with good environmental practices and ethical standards in decision making can have a real marketing and promotonal advantage. Consumers are becoming more aware of environmental issues and growing numbers of them ( customer ) will support businesses that adopt green policies. The success of the Body Shop worldwide has been built on producing products that do not harm animals in testing or the wider environment through production methods. Thus its success was due to its environmental practices. Companies that damage the environment such as through oil-tunker spills can lead to a boycott of their goods.

Businesses with low pollution production avoid very bad publicity and heavy fines.

Businesses with good environmental practices and ethical standards, attract potential customers, thus boosting sales and profits. With ethical standards they ( businesses ) make their employees want to stay reducing labour turnover as well as attacting high skilled workers, therefore increasing productivity. Attracts investors and keep the company's share price high, protecting business from takeover.

Unethical behaviour or lack of environmental practices, may damage a business's reputation and make it less appealing to stakeholders. Profits can fall as a result.

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