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Public Policy is the execution framework under which governmental and non-governmental organizations work to resolve one or more social, economic or political issues of a society. It defines the roles and responsibilities of various agents in the system and the allocation & distribution of resources to resolve the issues. It is important because its consequences propagate through the entire cross section of the society directly or indirectly. The policies take the form of providing incentives that encourage certain behaviour over another or disincentives to discourage particular actions. The importance of public policy can also be emphasized in terms of the scale and cost of its execution which makes any changes to be made in the latter stage highly expensive and hence it is vital to provide maximum effort and resource in its design.

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