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Segmenting allows for more effective advertising through it's marketing within a target market which equates to larger ROI depending on the medias and methods used to deliver the advertising messages.

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17y ago

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Can the use of race in the market segmentation be considered as racist?

can the use of market segmentation be considered as racist? Is it important to consider race when marketing a product? When is it appropriate to use race and when is it not?


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Marketers must consider cultural aspects of doing business internationally. They must ensure that their marketing strategies aren't offensive to the local community abroad.


How is segmenting marketing different on an international level then a domestic level?

Segmenting marketing on an international level involves navigating diverse cultural, economic, and regulatory environments, which can significantly differ from domestic segmentation. Internationally, marketers must consider factors such as language, local customs, consumer behavior, and market maturity, tailoring strategies to resonate with each specific region. In contrast, domestic segmentation typically focuses on a more homogenous market, allowing for simpler demographic and psychographic targeting. Additionally, the complexity of global supply chains and distribution channels adds another layer of consideration in international marketing segmentation.


Is marketing an act of science?

Although some marketers do consider marketing a science, it is really more of an art. This is because marketing results can't always be replicated the way that scientific experiments are.


Which type of environment involves the natural resources that are needed as inputs by marketers of those that are effected by marketing activities?

The type of environment that involves natural resources needed as inputs by marketers, as well as those affected by marketing activities, is known as the ecological or physical environment. This encompasses the availability and sustainability of resources such as raw materials, water, and energy, which are essential for production and distribution processes. Additionally, marketers must consider the environmental impact of their activities on ecosystems, wildlife, and communities, highlighting the importance of responsible marketing practices.


Discuss the segmentation variables you will consider to segment the market for a 150 cc premium motorcycle?

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What should marketers consider when pricing products in different locations around the world?

There are many things to consider when marketing and pricing products around the word. The type of product and where the product will be sold will help determine price, as well as if it will be sold in a given area.


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What are the new issues included in marketing?

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Why should marketers consider the consumer behavior in all their marketing endeavor?

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