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At one time in the US, firefighters were paid by the people who had buildings on fire. However, the insurance companies realized it would be better for them if firefighters went right to work on the fire, rather than discussing prices. The insurance companies placed a sign on buildings they insured (called a fire mark) that told firefighters they would be paid by the insurance company if they put a fire out at that building. The fire mark sign was usually the insurance company logo.

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