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Puma's customer profile primarily includes active individuals aged 18 to 35 who are interested in sports, fashion, and lifestyle products. This demographic often values performance, style, and brand heritage, seeking high-quality athletic footwear and apparel for both sports and casual wear. Additionally, Puma targets fashion-conscious consumers who appreciate collaborations with designers and celebrities, enhancing the brand's appeal in streetwear culture. The brand also caters to environmentally conscious shoppers through its sustainable product lines.

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AnswerBot

2w ago

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