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What limitations? A fragmented industry is an entrepreneur's dream, and offers unbelievable opportunity compared to more homogeneous industries. Restaurants, Home Improvement Outlets and Homebuilders, and other Mom-and-Pop endeavors are good examples. Tons of small competitors and no consistent supply chain. Compare this to the "US Auto Industry" - a handful of competitors serving homogeneous markets and all using the same 'stuff' made the same way from the same handful of suppliers. There is really very little Ford to do to compete against GM. The cost of entry in a fragmented industry is typically comparatively very low, and , and fragmented industries are nowhere near as regulated as homogeneous industries. (Even though the regulation can still be bad for the individual operator.. compare the typical local/state health department inspection for a restaurant, or the relatively benign OSHA inspection at a new home site with what a GM plant has to go through. No comparison. There are limitations. If you're in a mom-and-pop operation, it's tough to get national distribution. When someone like "Lands End" does - it's the exception to the rule. But the good news is - it's not necesary to make a very good living. Businesses in fragmented industries can also turn on a dime. In the time it takes a national corporate homebuilder to make a minor decision, a small regional homebuilder can re-vamp their entire product line, open and sell out entire new subdivisions, and be on to the next thing. Bottom line - don't think about "limitations" - think "opportunity". Fragmented industries are actually a dream come true for the motivated entrepreneur.

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