yes we can link to human strategy to competitive strategy because we can't do any thin except human
competitive strategy
Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? Why or why not?
nifgger
Michael Porter argues that a business unit which is unable to achieve one of the competitive strategies is likely to be "stuck in the middle" of the competitive marketplace with no competitive advantage. That unit, according to Porter, is doomed to below-average performance. Research by Greg Dess and Peter Davis as well as by Rod White, suggests however, that this may not be the case. Examples can be found of businesses which have been able to jointly follow overall low cost and high quality differentiation strategy. Japanese companies such as Toyota in automobiles and Matsushita (Panasonic and National) in consumer electronics are good examples. Their offer of low price and high quality created serious problems for those companies following only cost leadership in the U.S.
Managing a BU with differentiation strategy, needs a lot like enterprenurial leadership. becuase you are trying to shape the game instead of playing by the rules, which is almost the story of a startup.
competitive strategy
Andrew Kenny has written: 'How does British Airways achieve competitive advantage through its business unit strategy?'
Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? Why or why not?
corporate and business unit level of strategy
SBU stands for Strategic Business Unit, which is an independent unit within a larger company with its own business strategy and objectives.
nifgger
A business strategy deals with the direction a particular SBU (Strategic Business Unit) aught to move. This SBU along with other SBU's will be given resources to implement their strategy by the parent group, this parent group is the select few e.g. the CEO, CFO, President, and other corporate elite who collectively decide the corporate strategy. For example, Steve Jobs of Apple will decide the corporate strategy of his companies SBU's by deciding which area should receive the most attention. From this, the heads of these SBU's which range from computers, phones, to MP3 players, will then decide the business strategy for each product, they will have complete authority within their own unit (own product) while those involved in corporate strategy have authority over all business units.
It's definitely a transnational strategy. P&G separated products into business units located in different regions. Each unit is responsible for their own products R&D, production, marketing, etc. This follows the transnational strategy approach.
Unit
Prime Minister's Strategy Unit was created in 2002.
Prime Minister's Strategy Unit ended in 2010.
The concept of increasing marginal cost affects a business's pricing strategy by influencing the point at which the cost of producing one more unit exceeds the revenue gained from selling that unit. As marginal costs rise, a business may need to adjust its pricing to maintain profitability, potentially leading to higher prices for consumers.