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Yield management increases guestroom revenue by dynamically adjusting prices based on demand, occupancy levels, and market trends. By analyzing data and forecasting demand, hotels can optimize room rates, offering higher prices during peak times and discounts during low demand periods. This strategy maximizes revenue by ensuring that rooms are sold at the highest possible rate, while also filling vacancies that might otherwise go unoccupied. Ultimately, it allows properties to capitalize on their inventory more effectively, enhancing overall profitability.

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