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Sales management helps to achieve the organizational objectives.

The main objectives of sales management is that products should be sold at that price which realizes profits.

Buyers and sellers both have same types of business relationships. This relationship is based on exchange of goods, services and money.

Sales person develops a positive relationship with the customers. The role of sales team is interdependent and success of one team member depends on the other.

The sales team continuously monitor the customer preference, competitors' situation, government policy and other regulatory bodies.

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Q: Nature and role of sales management?
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