Under what circumstances should a company consider reappraisal its organization mission?

Answer 1

If there is anything that is unchanging and steadfast, it is change itself. Change always occurs and companies must keep up with change for its very survival. This is why successful companies are always implementing internal and external environmental scans, in an effort to identify the change occurring within and outside the organization. In addition, they realize that without change, there can be no growth. As such, organizations typically create contingency plans. In other words, "what happens if plan A is not working, what is plan B?" Thus, the company needs to understand when a plan is not going forward as intended. If it is not, then the organization must consider plan B. Still, remember that few plans go exactly as intended. Therefore, plans must frequently be revisited, updated, and revised. How often this occurs depends on the organization itself, the expertise of those developing strategies, and the kind of change taking place. Personally, the more often, the better. All in all, organizations seldom change their mission statement, however, they will change their tactics and strategies in an effort to accomplish their mission.