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Values are the behaviours particularly valued in an organisation; the principles of "the way things are done around here", underpinning the culture. They can be considered the DNA of any organisation's culture. They can provide competitive advantage. Competing organisations may share the same values, e.g. Integrity, Trust, Innovation, Team work, Customers First, Excellence, Respect. It is how they bring those values alive, and into their behaviour that differentiates one organisation from another.

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