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Service Excellence is all about the value addition you give to the Customer like
1. Listen to the customer and understand his problems (they may be angry, but be patient)
2. How you can make your customer smile with the solution you give and exceed his expectations (An added or extra effort put will always cheer customer)
3. Give your 100% on the deliverable
4. The solution or the way you treat the customer should bring him back to you again

So many businesses say "it's good enough" no it isn't because good enough ISN'T good enough. Excellence is what differentiates a quality business from the ordinary business.

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