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When attempting to enhance a service firm's image, a manager should consider factors such as customer experience, brand consistency, and employee training. Positive customer experiences can lead to favorable word-of-mouth and repeat business, while consistent branding reinforces the firm's identity. Additionally, well-trained employees can effectively represent the brand, ensuring high-quality service and fostering trust with clients. Finally, leveraging social media and online reviews can also significantly impact public perception.

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1mo ago

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