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GE is unique in that is has no pubilc Mission Statement. Instead it is governed by four ideals which breed the culture General Electric has become so famous for.

1. Imagine

2. Build

3. Solve

4. Lead

Jeff Immelt (CEO) says that imagination fuels GE. It is through this innovation (funded with $6 billion dollars in 2009) that GE is shaping our world. Such innovations as electric engines for aircraft, electronic report pads for doctors and nurses, infrastructure efficiency initiatives, and the green movement have resulted from this ongoing reinvestment in innovation.

Building is the key to the future. Building not so much a larger company but a stronger company. One who leads the industry with courage and efficiency. GE prides itself on being a mature company whose growth is strong and sustainable.

GE exists to solve problems. Whether it is a customer, society, or for the company itself, GE wants to take a hard look at major issues facing us today and provide an answer.

Leadership is the quintessential difference between companies who thrive and companies who survive. Management keeps the pace we established yesterday; leadership establishes the destination for tomorrow.

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