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In the CRM (Customer Relationship Management) process, risk level refers to the potential challenges and uncertainties that can affect customer relationships and business outcomes. This can include risks related to data privacy, customer dissatisfaction, or market changes. Assessing risk levels helps organizations identify vulnerabilities and develop strategies to mitigate them, ensuring more effective customer engagement and retention. By managing these risks, businesses can enhance their CRM efforts and maintain stronger, more resilient customer relationships.

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