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What has the author Barry Nolan written?

Barry Nolan has written: 'A study investigating the strategic orientation & corporate performance of Irish exporters' -- subject(s): Export marketing, Corporate planning, Strategic planning


Relationship between consumer behavior and marketing concept?

the strategic and applied field of consumer behavior is rooted in three philosophically different business orientation that lead up to an extremely important business orientation known as the marketing concept. the three orientations are production orientation, sales orientation and marketing orientation. accepting a marketing orientation corresponded to the beginning of this third business orientation, which leads to the core philosophy of marketing, namely the marketing concept, a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition. moreover, within the context of the marketing concept, a satisfactory profit is envisioned as an appropriate reward for satisfying consumers' needs, not as a right of simple being in business.


The role of CEO in a orientation program?

The CEO plays a critical role in an orientation program by setting the tone and culture of the organization from the outset. Their involvement can inspire new employees, conveying the company's vision, values, and strategic goals. By personally engaging with newcomers, the CEO helps to foster a sense of belonging and alignment with the company's mission. Additionally, their presence can emphasize the importance of the orientation process, encouraging active participation and commitment from new hires.


Why was the classic multinational strategic orientation was no longer working well for IBM in 1990s?

In the 1990s, IBM's classic multinational strategic orientation became less effective due to rapid technological advancements and the shift towards a more decentralized, customer-focused market. The company's traditional hierarchical structure hindered its ability to respond quickly to emerging competitors and changing customer needs. Additionally, the rise of personal computing and software solutions demanded a more agile approach that IBM struggled to adopt while relying on its legacy systems and practices. This led to a decline in market share and profitability, prompting the need for a strategic overhaul.


Difference between marketing orientation and production orientation with examples?

marketing orientation


What is conceptual orientation?

what is a conceptual orientation


What is a regioncentric orientation?

polycnetric orientation


How can you know what orientation you are?

How can you know what orientation you are?


What is different between marketing orientation and sale orientation?

Marketing orientation refers to the presentation of products. Sales orientation refers to the sale of products and its target customers.


Identify the orientation where the image has same orientation as the preimage?

The answer is in the question! The orientation is the same as the preimage! Same = Not different.


How does the orientation of the image of the triangle compare with the orientation of the preimage?

The orientation of the image of the triangle can differ from the orientation of the preimage based on the type of transformation applied. For example, if the triangle undergoes a reflection, the image will have an opposite orientation compared to the preimage. However, transformations such as translations or rotations preserve the orientation, meaning the image will maintain the same orientation as the preimage. Thus, the orientation comparison depends on the specific transformation used.


What is an strategic liability?

A strategic liability is a liability that is strategic.