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The CEO differs from the president in that the former is in charge of carrying out the long and medium-term goals of the company while the latter concerns himself with its day-to-day operations. It is the CEO's job, then, to see to it that the company makes as much profit as possible by conceptualizing a workable (and profitable) long-term plan of action and applying cost-efficient policies and techniques, sound sales and marketing strategies, and performance-optimizing initiatives. As for the president, it is his job to ensure that the company machinery (people and equipment) runs efficiently like a well-oiled machine.

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