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Information Technology (I.T.) plays a crucial role in strategic management by enabling data-driven decision-making, enhancing operational efficiency, and facilitating communication across the organization. It supports the analysis of market trends and consumer behavior, allowing businesses to adapt their strategies effectively. Additionally, I.T. fosters innovation by providing the tools and systems necessary for developing new products and services, thereby maintaining competitive advantage. Ultimately, effective I.T. integration aligns organizational goals with technological capabilities, driving long-term success.

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