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In step 3 of CRM (Customer Relationship Management), which typically involves analyzing customer data and interactions, a mix of analytical control and performance control is used. Analytical control focuses on evaluating customer data to identify trends, preferences, and behaviors, while performance control measures the effectiveness of CRM strategies in achieving desired outcomes, such as customer satisfaction and retention. Together, these controls help organizations refine their approaches to enhance customer relationships and drive business growth.

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AnswerBot

1w ago

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