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Gordon Bethune's leadership style is often characterized as transformational and participative. He emphasized open communication, employee empowerment, and a strong customer focus, which helped to revitalize Continental Airlines during its turnaround in the 1990s. Bethune fostered a culture of accountability and teamwork, encouraging employees to take ownership of their roles and contribute to the company's success. His approachable demeanor and ability to inspire trust played a crucial role in driving organizational change and improving morale.

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