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Dave Thomas was an intrapreneur primarily during the 1960s and 1970s while working with the fast-food chain Wendy's. He founded Wendy's in 1969, leveraging his experience and insights as a franchisee at other fast-food restaurants to innovate and create a unique brand focused on quality and customer service. His approach to building Wendy's exemplified intrapreneurship, as he operated within an existing framework while also driving entrepreneurial initiatives to establish and grow the company.

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