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Integrating intuition and analysis in strategic management is crucial because it allows leaders to balance data-driven decision-making with the insights gained from experience and instinct. While analytical tools provide a solid foundation for understanding market trends and performance metrics, intuition can help navigate ambiguity and foster creativity in developing innovative strategies. This blend enhances adaptability and responsiveness to changing environments, ultimately leading to more effective and holistic decision-making. By leveraging both approaches, organizations can optimize their strategic outcomes and drive sustainable growth.

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1w ago

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