I presume this is the structure of the advertisement industry. For instance a company would communicate with an agency in order to establish and implement an advertisement strategy. Then the agency would communicate with the media - TV, newspapers, radio etc. The final communication would be from the advertisement to the public or target audience.
Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image.
Advertising is the communication relayed from companies to persuade an audience to purchase their products and its role is to persuade customers.The Indian advertisement is highly growing.
true
communication process
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Integrated marketing communication simplifies the marketing process by replacing personal selling with extensive use of advertising to create a positive brand image.
Advertising is the communication relayed from companies to persuade an audience to purchase their products and its role is to persuade customers.The Indian advertisement is highly growing.
true
The communication process in advertising and promotion involves several key components: the sender (advertiser) creates a message (advertisement), which is then encoded and transmitted through various channels (TV, social media, print). The target audience receives the message and decodes it, interpreting its meaning based on their own experiences and perceptions. Feedback mechanisms, such as consumer responses or engagement metrics, allow the sender to evaluate the effectiveness of the communication and adjust future strategies accordingly. This cyclical process ensures that the message resonates with the audience and drives desired actions.
Explain the difference between the elements of the communication process and the communication process
Explain the difference between the elements of the communication process and the communication process
DAGMAR is a model of purchase process, beginning at a point where the project does not know about availability of a particular brand in the market. The approach was invented by Russel Colley in the year 1961. DAGMAR study is related to communication process of advertising.
communication process
communication process
everything keeps talking about the communication process what I'm looking for is how is communication essential during a change process not the communication process
answering "How is the communication process affected by noise answering "How is the communication process affected by noise
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