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The basic concept in business is to keep the overhead/expenses low and profits high. This means good money management.

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What is the most basic concept underlying marketing?

Needs,Wants and demand


The marketing concept is a new way of thinking about the organizations entire activities?

The growing customer orientation gradually resulted in the development of the marketing concept which provides an orientation for conducting business, a way of thinking and a basic approach to business to business problem. A company operating under the market concept takes its main direction from the market place i.e. from the knowledge and understanding of its customer's needs, wants and desires. This becomes the main basis for organizing operations. Thus, the marketing concept has the three main features (1) a market or customer orientation (2) a subordination of departmental aspirations to company widegoals and (3) a unification of company's operation. The most important idea in contemporary marketing thought and practice is the marketing concept. Business organisations achieve their profit and other goals by satisfying consumers. To apply this concept an organization must meet three basic conditions.The Marketing Concept(Achieving goals by meeting customer's needs)Customer Orientation(All marketing activities are focused on providing satisfaction)Profit Through Customer Satisfaction (Profit aims will be met when the needs and wants of the market place are successfully servedIntegrated Marketing(All marketing activities are coordinated)


Where can one find a basic layout for writing a business plan?

Basic layouts and/or templates for a business plan can be found at many informational sites on the web relating to business. These include the government's Small Business Association site, as well as Great Business Plans.


What are the basic steps in business planning?

The first jens jason yu


Basic goal of marketing?

to satisefied the customer

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