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Forward linkage in a bakery refers to the connections and relationships that extend beyond production to distribution, marketing, and sales. The benefits include improved customer reach through partnerships with retailers and cafes, enhanced brand visibility, and the ability to respond quickly to market demand. Additionally, by establishing strong distribution channels, bakeries can ensure fresh products reach consumers promptly, leading to increased customer satisfaction and loyalty. This can ultimately result in higher sales and profitability.

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4w ago

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