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Hallmark utilized business process reengineering (BPR) to enhance efficiency and streamline operations, particularly in its supply chain and product development processes. By analyzing and redesigning workflows, Hallmark aimed to reduce costs, improve customer service, and accelerate time-to-market for new products. This approach allowed the company to better respond to market demands while maintaining its commitment to quality and innovation in greeting cards and related products. Ultimately, BPR helped Hallmark adapt to changing industry dynamics and consumer preferences.

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