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A business partnership began selling watches by mail as a way to reach a broader market and capitalize on the growing demand for convenient shopping options. By utilizing direct mail marketing and leveraging online platforms, they aimed to attract customers who preferred the ease of ordering from home. This strategy allowed them to minimize overhead costs associated with physical retail spaces while providing a curated selection of timepieces. Their focus on quality and customer service helped establish a loyal customer base in a competitive market.

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5mo ago

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