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Compare and contrast consumer and business markets?

Consumer markets consist of individuals or households purchasing goods and services for personal use, driven primarily by personal preferences, emotions, and social influences. In contrast, business markets involve transactions between companies, focusing on bulk purchases, long-term relationships, and rational decision-making based on cost-effectiveness and efficiency. While consumer markets often prioritize brand loyalty and emotional appeal, business markets emphasize product reliability and supplier relationships. Additionally, the buying process in business markets typically involves multiple stakeholders and longer sales cycles compared to the more straightforward purchasing decisions in consumer markets.


Compare and contrast orgazational buying behaviour and consumer buying behaviour?

An organization may buy a variety of things to appeal to many people. A consumer will buy only what they specifically need or want.


2. Compare and contrast competition in traditional markets with that in digital markets.?

Compare and contrast competition in traditional markets with that in digital markets?


Compare similarities and differences consumer buying and organizational customer buying?

The similarities between consumer buying and organizational customer buying is that both have the need to purchase. The difference lie in the quantity of purchases. Consumer buying entails retail, while organizational customer buying entails wholesale.


What is the societal role in advertising?

It helps the consumer to compare products, features and make informed decisions.

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Compare and contrast consumer and business markets?

Consumer markets consist of individuals or households purchasing goods and services for personal use, driven primarily by personal preferences, emotions, and social influences. In contrast, business markets involve transactions between companies, focusing on bulk purchases, long-term relationships, and rational decision-making based on cost-effectiveness and efficiency. While consumer markets often prioritize brand loyalty and emotional appeal, business markets emphasize product reliability and supplier relationships. Additionally, the buying process in business markets typically involves multiple stakeholders and longer sales cycles compared to the more straightforward purchasing decisions in consumer markets.


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