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A product's life cycle (PLC) includes development of the product, growth of the product, maturity of the product, saturation of the product, and decline of the product. A good example of a consumer product that has gone through these phases is the compact disc for music. Developed in the 70s and early 80s, it was introduced to consumer markets in the mid-80s. It's popularity continued to grow through the 90s until it seemed the only way to deliver music. It reached saturation by the early 2000s, and started declining rapidly in the last decade due to the rise of new technologies like music downloads and streaming music services.

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