Characteristics of business market

Answer 1

Business markets have only a few similarities to consumer markets, both involve buyers and purchasing decisions. The characteristics of the business market differs in several ways from the consumer market because the amount of goods bought and sold out weighs the amount that are sold in the consumer market and the market structure, demand, the nature of the buying unit and types of decisions and the decision process is involved. The business market has more transactions because products are often more expensive and complex, plus there are fewer buyers in the business market. These buyers usually have stricter standards.