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The changing marketing landscape refers to the evolving dynamics and trends within the marketing industry influenced by technological advancements, consumer behavior shifts, and economic factors. This includes the rise of digital marketing, the increasing importance of data analytics, and the shift towards personalized consumer experiences. Marketers must adapt strategies to remain relevant, leveraging new platforms and tools to effectively reach and engage their target audiences. Ultimately, this landscape requires continuous innovation and agility to respond to emerging opportunities and challenges.

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