answersLogoWhite

0

The micro-environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and public.

The macro-environment refers to all forces that are part of the larger society and affect the micro-environment. It includes concepts such as demography, economy, natural forces, technology, politics, and culture.

User Avatar

Wiki User

13y ago

What else can I help you with?

Related Questions

Defference between micro and micro environment in marketing?

In marketing, the microenvironment refers to the immediate factors that directly impact a company's ability to serve its customers, such as suppliers, competitors, customers, and distribution channels. Conversely, the macroenvironment encompasses broader societal forces that affect the microenvironment, including economic, political, social, technological, environmental, and legal factors (often summarized as PESTEL). While the microenvironment is more controllable and specific to a business, the macroenvironment includes external influences that can shape market trends and consumer behavior.


What is the difference between describe and explain?

Describe is what it is and explain is why it is as it is


What is difference between explain and describe?

Describe is what it is and explain is why it is as it is


What was the Main use of sheep by early colonist in US?

Describe the major difference between sheep's and goats


Describe the difference between freedom and license?

nothing


What is the difference between organic and free range chickens?

There is no difference except the words you use to describe them.


What does the difference between 60-watt and a 100-watt light bulb describe?

power difference


Describe the difference between formal and informal information system?

nothing


What are the difference between Unicode and ASCII code?

describe the destination index


What is the difference between intravenous fluid and blood?

describe the differences between intravenous fluid and blood


What type of data would best describe the difference between uniform and diverse offspring of aphids?

what is the difference between uniform and diverse charachteristics


What is the difference between foreign and abroad?

I would describe the difference as adjective and noun. If something is foreign, its coming from abroad.