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== == Advertising is the process of letting the public know of the new product or service or of any alterations to the existing one with the main aim of offering it for sale to gain profit. Advertising can be done through all sorts of media.

Publicity is informing the world about news events or ground breaking developments in the company through radio, television, magazines, pamphlets, or newspapers. The publicity is usually picked up by news or industry related media and is not a paid advertisement.

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Synonyms for propaganda?

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Advertising is initiated by the company while publicity includes any form of public attention that a company receives. A company might pay to feature an advertisement in a local newspaper. This would contain information about the company and its product. Publicity, however, might entail that newspaper running a story about the company, its initiatives, or its relevance to the reader base. Publicity would be information coming from another source, which in turn would increase a company's credibility. Advertising still gets the word out to the people, but publicity does it in a better way.


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